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Great NEW Shopping Option on West 4th…

TM Events Models Marina and Brent greet guests at the Icebreaker Apparel media launch event March 22.

TM Event Models Brent and Marina as "Ramator and Nature Girl"

As often as possible TM and I like to swing by events to see our hard-working Ambassadors in-action. Last week we attended the Icebreaker Grand Opening media event. This is their first storefront location in Western Canada – the Kitsilano TouchLab.  Icebreaker CEO and Founder Jeremy Moon spoke casually to a crowded room of writers, blogers, athletes, local celebrities and media alike. He explained the discovery of this quality material from New Zealand Merino wool and the evolution of the brand from t-shirts available in two colors to the mulit-line and multi-purpose apparel Icebreaker has become. The room was filled with excitement and individuals were happy to share entertaining tales of how their Icebreaker underwear saved them from the frigid cold and how it was worn for days-on-end.

The company was gracious enough to gift one article of our choice to everyone in attendance as well as extended a 30% discount to all for the following week. Needless to say, TM and I took full advantage of this and have been living in ours ever since. ‘Casual Fridays’ have quickly been dubbed ‘Icebreaker days’ and there is a new unspoken dress code for our morning workouts at Barre Fitness. We are testing out the’ no-need-wash-for-weeks’ claim celebrated by Icebreaker apparel owners – we will keep you posted on the outcome if you don’t smell us first.  These clothes are magic.

Check out the new TouchLab at 2089 West 4th Avenue in Kitsilano. Let us know what you think!

Trendy factor: ♥ ♥ ♥ ♥ ♥    -because BC embraces new active wear

Memorable factor: ♥   – because it’s so comfy you might just forget you have it on!

VG